Privacy policy

Privacy Policy

Last updated: June 02, 2026

This Privacy Policy describes how lutzseafood.shop (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

Device Information: Includes your web browser version, IP address, time zone, cookie information, the pages or products you view, search terms you enter, and how you interact with the Site.
Order Information: Includes your full name, billing address, shipping address, payment information (processed securely by Shopify), email address, and phone number.

2. Sharing Personal Information

We only share your Personal Information with trusted service providers who help us operate our business and fulfill your orders:

Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Google: We use Google Analytics and Google Merchant Center to understand how customers use our site and to display relevant advertisements. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
Compliance with Laws: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information, or to protect our legal rights.

3. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes using Google Ads and Google Merchant Center to display our premium seafood pet food products to potential customers.

4. Using Personal Information

We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilling your order, sending order confirmations and updates, and keeping you informed about new products, special offers, and promotions.

5. Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. We will also retain information as required by law to resolve disputes and enforce our policies.

6. Minors

The Site is intended for use by individuals aged 18 and older. We do not intentionally collect Personal Information from children under the age of 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately to request deletion.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated effective date.